Why does FAQPage no longer work?

Google discontinued FAQ rich results on May 7, 2026. The FAQPage schema itself remains a valid schema.org type, but it no longer renders as a visual rich result in Search. Community Q&A sites should use QAPage instead, which was not deprecated.

Does structured data boost search ranking?

No. Structured data is not a ranking signal. Google's own guidance says there are no special requirements for AI search exposure beyond standard SEO fundamentals—indexability and avoiding robots.txt/noindex blocks. Structured data only surfaces already-indexed content as a rich result.

Can I mark up hidden content?

No. Google's guidelines require that only content actually visible to users be marked up. Data hidden via CSS display:none, comments, or similar techniques should not be included in structured data.

What structured data works for AI search in 2026?

JSON-LD is the format, and Article, LocalBusiness, Organization, Product, Dataset, and QAPage are the types that still work. FAQPage rich results were discontinued in May 2026, and markup is not a ranking signal—only a mechanism for surfacing indexed content.

Updated 2026-07-07

Frequently asked questions

What structured data works for AI search in 2026?: Mark up your content in JSON-LD using types like Article, LocalBusiness, Organization, Product, Dataset, and QAPage—covering only content visible to users. FAQPage rich results were retired in May 2026, and even valid markup doesn't guarantee a rich result will appear, so always verify with Google's Rich Results Test.
Why does FAQPage no longer work?: Google discontinued FAQ rich results on May 7, 2026. The FAQPage schema itself remains a valid schema.org type, but it no longer renders as a visual rich result in Search. Community Q&A sites should use QAPage instead, which was not deprecated.
Does structured data boost search ranking?: No. Structured data is not a ranking signal. Google's own guidance says there are no special requirements for AI search exposure beyond standard SEO fundamentals—indexability and avoiding robots.txt/noindex blocks. Structured data only surfaces already-indexed content as a rich result.
Can I mark up hidden content?: No. Google's guidelines require that only content actually visible to users be marked up. Data hidden via CSS display:none, comments, or similar techniques should not be included in structured data.