What URLs belong in sameAs?

Per schema.org, sameAs takes the URL of a reference page that unambiguously indicates the item's identity — your official website, a Wikipedia or Wikidata entry, or official profiles you actually operate. Only include channels that really exist.

Does Organization markup guarantee a knowledge panel?

No. Google explicitly states that structured data is not guaranteed to show up in search results even when the markup is technically correct. It builds eligibility and machine understanding, not guaranteed exposure.

How do I tell AI about my company with Organization schema?

Add Organization JSON-LD to your home page, give it a stable @id, link your official channels with sameAs, and declare corporate relationships with parentOrganization. Google recommends placing this markup on your home page or a single page that describes your organization. The goal is to let machines confirm that information scattered across multiple domains belongs to one and the same company.

Updated 2026-07-12

Frequently asked questions

How do I tell AI about my company with Organization schema?: Place Organization JSON-LD on your home page or about page, assign a stable @id, connect official channels with sameAs, and declare parent-subsidiary relationships with parentOrganization. This lets AI systems and search engines confirm that scattered web presences belong to a single entity.
What URLs belong in sameAs?: Per schema.org, sameAs takes the URL of a reference page that unambiguously indicates the item's identity — your official website, a Wikipedia or Wikidata entry, or official profiles you actually operate. Only include channels that really exist.
Does Organization markup guarantee a knowledge panel?: No. Google explicitly states that structured data is not guaranteed to show up in search results even when the markup is technically correct. It builds eligibility and machine understanding, not guaranteed exposure.