Should a law firm use the Attorney or LegalService schema type?

Use LegalService. Schema.org marks the Attorney type as deprecated and recommends LegalService as the more inclusive, less ambiguous type under LocalBusiness.

How should law firms and attorneys prepare for AI search?

AI-search readiness for a law firm rests on three pillars: FAQ-style pages that answer general legal questions, LegalService structured data, and machine-readable credentials and practice areas. Keep general legal information clearly separated from case-specific advice, and stay within attorney advertising rules — in Korea, Article 23 of the Attorney-at-Law Act prohibits false, exaggerated, or misleading claims.

Updated 2026-07-12

Frequently asked questions

Should a law firm use the Attorney or LegalService schema type?: Use LegalService. Schema.org marks the Attorney type as deprecated and recommends LegalService as the more inclusive, less ambiguous type under LocalBusiness.

First published: 2026-07-12
Last verified: 2026-07-12
Written by: Jieum content pipeline · Verified by: Jieum editorial desk
Change log: /log/
Canonical URL: https://aeo.io.kr/en/guides/law-firm-aeo/