Should a law firm use the Attorney or LegalService schema type?

Use LegalService. Schema.org marks the Attorney type as deprecated and recommends LegalService as the more inclusive, less ambiguous type under LocalBusiness.

How should law firms and attorneys prepare for AI search?

AI-search readiness for a law firm rests on three pillars: FAQ-style pages that answer general legal questions, LegalService structured data, and machine-readable credentials and practice areas. Keep general legal information clearly separated from case-specific advice, and stay within attorney advertising rules — in Korea, Article 23 of the Attorney-at-Law Act prohibits false, exaggerated, or misleading claims.

Updated 2026-07-12

Frequently asked questions

How should law firms and attorneys prepare for AI search?: Build FAQ-style pages that answer general legal questions people actually ask, mark the firm up with LegalService structured data, and publish credentials and registered practice areas in machine-readable form — all while staying within attorney advertising rules and separating general information from individual legal advice.
Should a law firm use the Attorney or LegalService schema type?: Use LegalService. Schema.org marks the Attorney type as deprecated and recommends LegalService as the more inclusive, less ambiguous type under LocalBusiness.