Which GEO techniques worked best?

Quotation addition, statistics addition, and citing sources ranked highest; the best method improved Position-Adjusted Word Count by 41% over baseline. Fluency and readability edits added 15-30%. Lower-ranked sites benefited most: rank-5 sources gained 115.1% visibility with cited sources.

Do the results transfer directly to Korean websites?

Not automatically. GEO-bench is built on English queries and sources, and the test engine was a 2023-24 GPT-3.5-based setup. The direction — put verifiable evidence on the page — holds, but the exact percentages are not a guarantee.

What did the original GEO paper actually prove?

The original GEO paper (KDD 2024, arXiv 2311.09735) showed experimentally that adding quotations, statistics, and source citations can raise a page's visibility in generative engine responses by up to 40%, while keyword stuffing offers little to no benefit. The researchers compared nine optimization methods on GEO-bench, a 10,000-query benchmark, and the best method improved on the baseline by 41%.

Updated 2026-07-12

Frequently asked questions

What did the original GEO paper actually prove?: The KDD 2024 paper by researchers from Princeton and IIT Delhi showed that adding quotations, statistics, and source citations boosts content visibility in generative engine responses by up to 40%, while keyword stuffing offers little to no improvement — and performed 10% worse than baseline on Perplexity.ai.
Which GEO techniques worked best?: Quotation addition, statistics addition, and citing sources ranked highest; the best method improved Position-Adjusted Word Count by 41% over baseline. Fluency and readability edits added 15-30%. Lower-ranked sites benefited most: rank-5 sources gained 115.1% visibility with cited sources.
Do the results transfer directly to Korean websites?: Not automatically. GEO-bench is built on English queries and sources, and the test engine was a 2023-24 GPT-3.5-based setup. The direction — put verifiable evidence on the page — holds, but the exact percentages are not a guarantee.