Should academies publish tuition fees on their website?

Korean law (Article 15 of the Academy Act) already requires academies to post tuition and refund terms, and to state tuition in online ads. The real issue is format: a text table wrapped in Course/CourseInstance schema is readable to AI, while an image of a price sheet is far harder for AI systems to reliably parse.

How does a private academy (hagwon) show up in AI search?

A private academy shows up in AI search by directly answering the 'area + subject + student age' questions parents actually ask, publishing tuition, schedules, and curriculum in machine-readable form, and keeping its details consistent with Korea's official academy registration data. AI systems tend to cross-check verifiable facts rather than lean on blog reviews, so machine-readable facts on your own domain are the starting point.

Updated 2026-07-12

Frequently asked questions

Should academies publish tuition fees on their website?: Korean law (Article 15 of the Academy Act) already requires academies to post tuition and refund terms, and to state tuition in online ads. The real issue is format: a text table wrapped in Course/CourseInstance schema is readable to AI, while an image of a price sheet is far harder for AI systems to reliably parse.

First published: 2026-07-12
Last verified: 2026-07-12
Written by: Jieum content pipeline · Verified by: Jieum editorial desk
Change log: /log/
Canonical URL: https://aeo.io.kr/en/guides/academy-aeo/