What should you look for when choosing an AEO agency?
Judge an agency by whether it tracks concrete citation data, prioritizes basics like indexing and structured data, sets realistic timelines of weeks to months, and explains its methods clearly. Be cautious of agencies that promise guaranteed rankings or instant results.
Updated 2026-07-07
Frequently asked questions
- What should you look for when choosing an AEO agency?
- Check whether the agency measures results with concrete citation data rather than vague traffic claims, whether it prioritizes technical basics like indexing and structured data, whether it sets realistic timelines of weeks to months, and whether it explains its methods transparently. Be cautious of agencies that promise guaranteed rankings or instant results.
- How can I verify an agency's citation results myself?
- Ask for the agency's data, then check independently by searching your own brand in tools like ChatGPT, Perplexity, or Google AI Overview. Transparent agencies document their measurement methods and data sources clearly.
- What's a warning sign in an AEO proposal?
- Watch for language that locks in a specific ranking or claims results will appear immediately, since AEO works probabilistically over weeks to months. Legitimate agencies describe concrete steps and realistic timeframes instead.