JSON-LD is a format for adding structured data to a web page. It helps crawlers and AI models understand the page's meaning without inferring it from unstructured text.

Google retired the FAQ rich result — should I still add the schema?

Yes. As of May 7, 2026, Google discontinued only the visual rich result that used to expand FAQ answers in search results. The FAQPage type is still valid as schema.org markup, and AI models still read it the same way.

Does FAQ schema guarantee I'll get cited more?

No. It only makes your answers easier for AI systems to recognize and read — it doesn't guarantee citations. Content quality still does most of the work; schema just removes friction.

How do I add FAQ schema to my page?

FAQ schema structures your page's question-and-answer pairs as JSON-LD in a single script tag. Separate from Google's search rich results, it still helps AI models recognize where an answer lives and cite it.

Updated 2026-07-11

Frequently asked questions

How do I add FAQ schema to my page?: FAQ schema structures your question-and-answer pairs as JSON-LD and embeds them in a script tag. Regardless of Google's rich result status, this still helps AI models recognize your page as a clear answer source and cite it directly.
What is JSON-LD?: JSON-LD is a format for adding structured data to a web page. It helps crawlers and AI models understand the page's meaning without inferring it from unstructured text.
Google retired the FAQ rich result — should I still add the schema?: Yes. As of May 7, 2026, Google discontinued only the visual rich result that used to expand FAQ answers in search results. The FAQPage type is still valid as schema.org markup, and AI models still read it the same way.
Does FAQ schema guarantee I'll get cited more?: No. It only makes your answers easier for AI systems to recognize and read — it doesn't guarantee citations. Content quality still does most of the work; schema just removes friction.